A strong online presence is the first step toward success. Your customers and prospects need to be able to find you both online and in person. Consider this: when was the last time you went out to eat at a new restaurant or planned to see a new movie without looking it up online first? Chances are, you did some research beforehand, and it's extremely likely that your customers are doing the same. When customers and prospects look you up online, make sure they can find you and that the information they come across is correct.

For SEO, priority is given to a good customer experience on mobile devices. Consumers use mobile devices to find desired goods or services and typically begin these searches with a category or brand search. For example, a brand search might be “Joe’s Pizza in Denver,” and a category search might be “Pizza in Denver.” Often, the location doesn’t need to be explicit on a mobile device. In the case of a category search, the user has the intent to purchase something in a category but hasn't decided on a specific brand. These searches are heavily skewed toward proximity and location, so search engines deliver the closest locations. It's crucial that your location information is crawlable, displayed on each page, and included in metadata and keywords.